In marketing, when we do a geo-demographical segmentation of the Indian Market, we always speak of Tier II Indian towns. None of us have understood them; to be frank we are afraid of them. We do not know which way they will turn. We do not know what they will choose that will confound the most brilliant amongst us. My travels have taken me to quite a few of the Tier II and Tier III towns of
Darbhanga – One of the cities I want to go back to again. I had a very short time there but the grandeur of the palace and the broader than normal city roads made me immensely like the city. The palace grounds define the skyline of the city and for a moment you do get transferred to a time when
Bareilley – I did not find the Jhumkas in Bareilley which Nanda had dropped years ago. But I did find Dinanath Ki special lassi. It’s heavenly and pure and above all much healthier than the carbonated options around me. Bareilley also is pretty fashion conscious. It is a town where the fashion closely follows the latest trends without any show of skin of course. The old value systems are still there. Good or bad? Who am I to decide? But if a city can serve amazing Kababs, who’s complaining? And yes, it has its own Oberoi where I stayed. It’s just that it’s spelt a little differently.
And mark my words… the Buntys and Bablis will continue rule