June 01, 2007

A Month of Worklife

And in a very romantic way this is what can be said...
From a nation of shopkeepers we are transforming into a nation of consumers and I stand at the crossroads as a silent and excited witness to the change that’s sweeping across my country. From the classrooms of IIM Bangalore to the dusty roads of the Hindi Heartland, I see my country changing every day. I walk the streets, feeling the throbbing pulse of a billion strong nation. I see the aspiration in the eyes of the young student who comes in to experience the lifestyle of his hero; I sense the excitement in the heart of the young lady who wants to look as beautiful as the stars; I witness the housewife coming in to make her home a better place and each one of them making the choices that will puzzle the most intelligent of consumer behaviour researchers.
Every day as I hit the markets, unparallel in their complexity, I live the Great Indian Dream

3 comments:

Anonymous said...

Somehow when I read this I was reminded of a certain passage in the "Discovery of India" which I never really liked all that much..but certain passages were really awe-inspiring...made u feel proud n honoured to be an Indian....it sure feels good to hear and feel the Great Indian Dream....
Pooja

Madhurjya (Banjo) said...

Have you seen the India Poised Ad with Amitabh Bachhan? Sometimes even TOI comes up with amazing truths. :-)

Anonymous said...

Yes....I completely agree....tht is another awe inspiring ad....and I guess only Big B could have delivered it the way he did....
Pooja